by Thom Yee
1×03: “The Asset”
“This transaction combines Marvel’s strong global brand and world-renowned library of characters including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor with Disney’s creative skills, unparalleled global portfolio of entertainment properties, and a business structure that maximizes the value of creative properties across multiple platforms and territories.”
Those were the words of Robert Iger, President and CEO of Disney, when Disney bought Marvel in back 2009. The thing I wanted to key in on is “library of characters.” One of the reasons that long-standing superhero comicbook publishers like Marvel and DC have such a large library of characters is because they’re constantly inventing new characters to fit the latest concept/intellectual property (IP) they’ve come up with. These characters eventually outlive their usefulness and are discarded whenever the next new IP(s) are being developed, replaced by new and, often-times, similar characters.




